Search Engine Optimization (SEO) is essential for any website that wants to attract and keep visitors and convert clients.
Small businesses are constantly bombarded by SEO companies promising to get their website listed in the first position on search engines - usually at a tremendous cost. Since a website is never completely optimized, businesses are usually held hostage to these companies for the ongoing wizardry of optimization.
SEO, however, is not some mysterious practice requiring in-depth knowledge of the internet, master-level coding skills, and teams of people constantly tweaking the world wide web. SEO - especially for small business - simply consists of ongoing practices that will make your website easier to search by Google and Bing.
This course is designed for small businesses and entrepreneurs who are handling their own SEO needs. We will cover the various ways search engines index your site, things not to do, reviews that you can do to see if you are being searched, and the various tools that the professionals use. At the end of the course you will have a substantial working knowledge of how to fully optimize your website.